Every author should be building an email list.
It gives you direct access to your readers, which is gold in the new publishing business.
An article in this week’s Publishers Weekly explains why.
An email list has a lot of advantages over traditional social media: It’s more intimate. You own it. You can use it to promote book launches, or talk with your readers during the research and writing of your book. It’s a great way to build loyalty, and you don’t have to depend on a retailer or a publisher to reach your audience.
Building an email list takes effort, but it's worth it.