Book – Rethink Work

Rethink Work - book cover

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Rethink Work:

Finding & Keeping the Right Talent

by Eric Termuende

This book tackles one of the big problems employers face today: finding and keeping the best employees, especially at a time when young workers typically quit after only three years on the job. Rethink Work stands out from other books in this category because the author is one of those young people: 24-year-old Eric Termuende, a rising star on the international speakers circuit. Instead of relying on the well-tread but often misguided notions that emerge from surveys, Termuende writes about the actual experiences of young people on the job. The result is a refreshing look at the workplace today.

To keep the best employees, companies need to focus not on what they do, but how they do it, with whom they do it, and why. This will be the true differentiator for companies in the future.

Termuende’s advice is soothingly old fashioned. This young writer says it’s time to put away the devices, at least part of the time, and start talking face to face with other people in the office. What young people want is human connection, and when they have it, they will perform at a high level and stay loyal.

​This means treating people like the individuals they are, not as stereotypes—such as so-called Millennials, who are typically branded by their elders as being entitled. It means talking with each other, not texting. The workplace of the future, in other words, will restore the value of old-fashioned human relationships.

book specs

5” x 7”

160 pgs.


$24.95 (paperback)


978-1-988025-12-4 (paperback)

release date

feb. 20, 2017

media contact


Eric Termuende does a deep-dive into the modern workplace, highlighting the importance of hiring right and creating awesome culture to retain top talent.

Brian Scudamore

Founder and CEO

O2E Brands, Including 1-800-GOT-JUNK

Eric Termuende takes a wide departure from the standard writings on workplace culture and organizational effectiveness by putting the focus where it belongs: on people! Eric sees the potential for organizations to refine their culture, embracing the uniqueness and passion each person brings to their work. This refreshing and inspiring book is a must-read for any business leader who wants to leapfrog their competition during a period of rapid technological change.

Jim Dewald

Dean, Haskayne School of Business

University of Calgary

Eric Termuende’s “Rethink Work: Finding & Keeping The Right Talent” is one of the most important books a leader in today’s work world can read. Termuende provides an overview of the many challenges modern work environments face, including the recruitment and retention of talent. The roadmap Termuende provides articulates how to take these challenges and in turn transform company culture into one where both employers and employees focus on “why” they do what they do and on a mutual values match. Termuende also explores more dynamic ways to recruit, write job descriptions and overall “how” to tell your company’s story. One of the biggest takeaways however is the importance of focusing on your employees as individuals and not their generation.

Gareth McVicar

Manager, Leadership Programs

University of Calgary


February 28th, 2018

Eric is speaking as the keynote at the Ontario Land Surveyors Association, in Niagara.

March 1st, 2018

Eric is speaking at (Dis)Connection in a Digital Age, in Toronto.

March 23rd, 2018

Eric is giving a private keynote address at LaSalle College.

April 25th, May 3rd, May 10th, 2018

Eric is the webinar host for the online Achievers Webinar.

April 27th, 2018

Eric is speaking about “Preparing Students for the next generation of work”, at the British Columbia School Trustees Association in Vancouver.

Media Roundup

Breakfast Television – Vancouver

Video – Workplace loneliness: Why should you care? What can you do?

A 4 minute interview with Eric Termuende.

BC Business

Want to attract the right talent? Be more transparent

An article by Eric Termuende.

CBC Radio – Here and Now

Audio – Are you working your schedule, or is your schedule working you?

A 5 minute interview with Eric Termeunde.

Entrepreneur Before 25

Audio – Rethinking What it Means to Work With Eric Termuende

A 57 minute interview with Eric Termuende.

Government of British Columbia

Emerging Economy Task Force to guide B.C.’s economic strategy

Author Eric Termuende has been asked to sit on British Columbia’s 14-member Emerging Economies Task Force. The task force will advise the premier on what an emerging economy in B.C. looks like, and what factors will affect economic growth in the next five, 10 and 25 years. It will help shape policy and provide made-in-B.C. solutions to support an innovative and diverse economy.

HRD – Canada

C-Suite talks HR: Eric Termuende, co-founder of NoW Innovations Canada

In this interview Eric talks about the perks millennials really want in the workplace.


Audio – Real Success, Leadership & Using Language to Change Your Life

A 1-hour podcast with Eric Termeunde

Millenial Mastermind

Audio – Finding Your Purpose

When it comes to finding your purpose, defining your own success, and writing your own life’s story, there’s no one better to talk to than Eric Termuende. A 30 minute interview with Eric Termuende.

Money Radio 1510 – Phoenix

Video – Interview with Eric Termuende

A 7 minute interview with Eric Termuende.

School For Startups Radio

Audio – Interview with Eric Termuende

A 24 minute interview with Eric. Eric’s interview begins at 27:45.

Tedx Talks

Video – Bigger than Work

Learn about a new way to look at the 9-5 workday, and living a life enabled by work, not dependent on it. A one hour talk given by Eric Termuende at a TEDx event using the TED conference format but independently organized by a local community


Audio – Eric Termuende and NoW Innovations

In this 22-minute interview Eric talks about passion and fit at work.

Tough Decisions for Entrepreneurs

Audio – TD68: Finding Things That Make You Feel Passionate with Eric Termuende

A 23-minute podcast with Eric Termuende.

Unconventional Life with Jules Schroeder

Audio – Rethink Work: Make Work Something You Get To Do, Not Have To Do

Put an end to the day-to-day grind and rethink the way you approach work with Rethink Work’s author, Eric Termuende. A 41 minute interview with Eric Termuende.

Uncorked: The Podcast

Audio – #9: Culture + Connection Feat. Entrepreneur + Author, Eric Termuende

A 21 minute interview with Eric Termuende.

You Tube – True Calling

Video – Success Doesn’t Come in a Box