Want to attract more customers or more high-profile clients? Traditional marketing might get you there. But Barlow Publishing’s Sarah Scott thinks you’ll have better luck if you write a book. When you author a book, says Scott, you become an expert in your field.
Barlow Publishing is one of a burgeoning number of self-publishing service companies, though Scott says her approach to the author-pay model is unique. Barlow’s experienced publishing staff will hold your hand throughout the entire process, from idea and design to production, distribution, and marketing. “There’s nobody who does what I do,” says Scott.
Why publish a book?
If you’re in the type of business where you have to differentiate yourself from your competitors, Scott says this is a great way to do it. It shows your clients that you’re a thought leader. “Show them that you know what you’re talking about,” advises Scott. “Be the one to educate them.”
But a book isn’t a brochure. Scott cautions that your book had better cover more than just the service you’re selling—you have to have something insightful to say.